The team at 3AM go way back. Further than we care to remember.
We've been organising and promoting all kinds of events, parties, promo's and festivals over the years. Some real life-changers. We've also been making beer together on the side. Slowly learning the craft by hanging around in other people's breweries, talking about creating a beer company for people like us. Dragging the craft beer movement out of the brewery environment and into the clubs, fields and spaces that we love. To enjoy our beers with the people we like to party with.
A few things about us... We don't take life too seriously. We believe in enjoyment over success. So everything we do is geared towards having a good time. We don’t care what your ‘good time’ looks like. You do you. So long as it doesn’t infringe on the good times of others, then you're our type of person.
Music is everything. Bringing like minded people together and sharing life changing experiences is what makes us tick. We’re committed to helping the industry get back on its feet in whatever way we can, after what’s been a shitty couple of years. We were lost without it.
Our customers and our people drive us forward. Whether that’s our suppliers, the boozers who stock us, or the people who support the brand by buying our beer. We're collecting a bunch of cool humans who are into the same stuff as us.
We also run parties. With old skool rave vibes. We don’t care who you are. How you dress. How old you are, or what you’re into. If you're down with the above, buy some beers and hit us up for an invite.
That’s us. That’s 3AM.