This is the collab that launched 3AM.
It started in a field, at a party. When we met Dizzee's manager by the bar, told him our story and plied him with beers. By the morning, we had agreed to create a brand new beer together, to help promote Dizzee's then upcoming album on Island Records, E3AF.
The brief was to create a modern, hop-forward beer that was 'strong and sweet'. Something that would be easy to drink, but pack a punch. A few months later we delivered a 7% Tropical beer, heavy on Sabro and Simcoe hops and dry-hopped with desiccated coconut. Bringing truly tropical vibes to the album launch.